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16/01/2025

Marketing Manager - Thessaloniki

Marketing - Διαφήμιση - Επικοινωνία

Πόλη ΘΕΣΣΑΛΟΝΙΚΗ | ΘΕΣΣΑΛΟΝΙΚΗ
Απασχόληση Πλήρης απασχόληση
Επίπεδο Σπουδών MSc

Περιγραφή

A Greek owned company with a stellar reputation drawing on the extensive experience looking for a talented

Marketing Manager based in Thessaloniki.

Duties

  • Manage all offline & online marketing/advertising actions
  • Manage all Social Media Platforms of the Brand
  • Plan and execute the annual marketing strategy and budget for the properties.
  • Plan and execute a coherent newsletter strategy
  • Management of all websites of the Brand (Recommend changes to website architecture and content, linking)
  • Create & Manage campaigns for Facebook Ads & other platforms
  • Work with the designer & marketing team for all offline /print marketing material
  • (Presentations, Menus, Brochures, etc. )
  • Track, report and analyze website analytics
  • Manage external relationships and communication with partners & Influencers to ensure the success of the marketing strategy.
  • Responsible for all channels to be aligned with Brand Identity in terms of marketing content ( TripAdvisor, Google Maps, OTAs )
  • Maintain an in-depth understanding of industry trends, digital technology, metrics measurement and demonstrate the ability to recognize how they can impact
  • Actively managing professional relationships with influencers that will benefit the hotel and company as a whole by arranging photo shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries.    Master degree in marketing or a related field will be considered as an asset

Απαραίτητα Προσόντα

Essential qualifications and experience:

  • 3+years of working experience in marketing/digital marketing.
  • Google & META certifications will be considered a plus.
  • Experience in creating social media content following each platform’s guidlines
  • Experience in basic video and photo editing tools ( capcut, Adobe Lightroom)
  • Experience in design tools such as Canva ( knowledge of other design tools from the Adobe Suite will be considered a plus)
  • Experience in newsletter design and campaign execution (understanding audience segmentation/results interpretation)
  • Experience in planning and executing social media marketing (Facebook / Instagram and LinkedIn & TikTok)
  • Solid understanding in Google Analytics & Google Ads ­- Experience in planning and executing search and display campaigns will be considered as a plus
  • Experience in managing WordPress CMS
  • Experience in Search Engine Optimization
  • Experience in managing online & offline press synergies & barter agreements
  • Fluency in PMS & Webhotelier
  • Ability to create quality content in the context of social media and email marketing
  • Experience in planning and executing search and display advertising (Google Ads) - It will be considered a plus
  • Strong time management and analytical skills
  • Creative thinking
  • Tech-savvy
  • Excellent communication skills in Greek & English
  • Well-informed of market trends, including evaluating the competition’s marketing communications activity and implementing changes as dictated by market requirements.

Παροχές

  • Excellent opportunities for career progression
  • Supportive management
  • Pleasant working environment
  • Competitive salary