Adecco HR is the global leader in HR services, certified in Greece with ISO 9001:2015 in the field of search and selection services and temporary placement. Adecco is currently seeking on behalf of its client, a multinational company in the betting industry, for a dynamic professional to cover the following position:
CRM Campaign Specialist
(Marousi)
Job Description
• Plans, coordinates, and executes multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging.
• Segments customer data to develop personalized journeys based on behavior, preferences, and demographics.
• Uses automation tools to deliver highly targeted, impactful campaigns that enhance the customer experience.
• Conducts A/B testing to optimize campaign performance and identify the most effective strategies.
• Analyzes campaign performance metrics and provides actionable recommendations to improve ROI and engagement.
• Partners with marketing and creative teams to develop engaging, relevant content for campaigns.
• Collaborates with cross-functional teams to design promotions, incentives, and events that drive customer retention.
• Ensures quality assurance for all campaigns to maintain high standards and timely delivery.
• Stays ahead of the competition by conducting regular competitor analysis to inform new strategies.
• Takes ownership of Asana tasks to keep projects on track and ensure seamless execution.