Trenkwalder for its client, a innovative and passionate company on the field of Cosmetics, is seeking a highly skilled and motivated Marketing Manager.
The ideal candidate will possess a comprehensive understanding of marketing principles and practices, with a proven track record of developing and implementing successful marketing strategies. In this role, you will be responsible for overseeing the planning, execution, and analysis of marketing initiatives that enhance brand awareness, drive customer engagement, and ultimately increase revenue. You will collaborate closely with cross-functional teams, ensuring that marketing efforts align with overall business objectives.
The Marketing Manager will also be tasked with monitoring market trends and competitive activity to identify opportunities for innovation and improvement. Strong analytical skills are essential, as you will need to assess the effectiveness of campaigns and make data-driven decisions. You will play a key role in managing the marketing budget, allocating resources efficiently, and ensuring maximum ROI. This position requires a proactive leader who can motivate the team and foster an environment of creativity and collaboration, while maintaining a strategic focus on business growth and market expansion.
Responsibilities
- Develop and implement comprehensive marketing strategies to achieve overall business objectives.
- Conduct market research and analysis to identify trends, opportunities, and competitive threats.
- Monitor and report on the performance of marketing initiatives, making data-driven adjustments as needed.
- Collaborate with internal teams, including sales, product development, and customer service, to ensure cohesive messaging and customer experience.
- Manage the marketing budget, tracking expenditures and optimizing resource allocation for maximum impact.
- Lead, mentor, and develop the marketing team, fostering a culture of innovation and accountability.