ICAP Executive Search & Selection part of ICAP Group, the largest Business Services Group in South-Eastern Europe, is among the top premium consultancies in Greece. With more than 40 years of experience, we specialize in assessing and recruiting Senior to Middle level executives based on our client needs.
We are looking for a Customer’s Loyalty Club Manager on behalf of a major services company.
Indicative Duties
The executive will analyze and redesign the existing corporate loyalty program, monitor operations, budgeting, planning and competition analysis, while also being responsible for developing a communication plan with promotional activities utilizing digital and non-digital activities in order to maximize satisfaction, customer engagement and ROI for the company. Indicative tasks:
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Evaluation and redesign of existing loyalty scheme - development of a pipeline of enhancements
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Development of cross-channel customer engagement strategies to better customer experience across all services
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Planning and implementation of pre & post evaluation of loyalty marketing initiatives
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Setting and implementation of loyalty marketing plan through various marketing channels
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Co-operation with the company’s marketing department and/or advertising and digital agencies for marketing campaigns, events and other activities aiming to increase clientele, visits, spending and loyalty
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360 overview of all communication channels, enhancing customers’ adoption & brand awareness
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Preparation and monitoring of loyalty budget
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Responsible for co-operations, synergies, partnerships based on a reward or payback scheme
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Evaluation of potential partners, business opportunities and internal and external partnerships that drive value to loyalty members
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Market research, research of customers unique wants and needs, creation of different customer profiles and management of CRM
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Data analysis, sharing insights regarding customer habits & creating action plans while taking into consideration competition analytics
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Ensuring data driven decision making across all departments and loyalty related activities
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Monitoring KPIs: active accounts, revenue, attrition rate, sales generated through loyalty card program, compliance with marketing plan and budget allocation
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Preparation and presentation of progress reports and new loyalty proposals
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Staff training and ensuring all newly or not introduced procedures are being followed
The company offers
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Competitive salary
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Participation to a full family medical program
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A mobile phone
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Extensive career development opportunities
All information received will be treated with strict confidentiality.