Marketing Executive

Anatolia Hospitality Group, a Greek family owned company with a stellar reputation drawing on the extensive experience & know-how in Hospitality & Tourism business of three generations, is looking for a talented Marketing Executive based in Thessaloniki.

Responsibilities

• Manage all Social Media Platforms of the Brand
• Management of all websites of the Brand (Recommend changes to website architecture, content, linking)
• Develop and lead brand and direct response media strategy, planning, and execution
• Create & Manage campaigns for Facebook Ads, Bing Ads & other platforms
• Work with the designer & marketing team for all offline marketing material (Presentations, Menus, Brochures, etc.)
• Track, report and analyze website analytics
• Manage external relationships and communication with partners & Influencers to ensure the success of digital marketing initiative
• Responsible for all channels to be aligned with Brand Identity in terms of Marketing content (TripAdvisor, Google Maps, OTAs)
• Maintain an in-depth understanding of industry trends, digital technology, metrics measurement and demonstrate the ability to recognize how they can impact
• Develop business cases for new marketing programs based on data-driven insights.
• Able to proactively identify and develop integrated PR, Social Media and content programs
• Actively managing professional relationships with influencers that will benefit the hotel and company as a whole by arranging photo shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries.

• Master degree in marketing or a related field will be considered as an asset
• 3+years of working experience in marketing/digital marketing
• Experience in planning and executing social media marketing (Facebook / Instagram and LinkedIn)
• Fluency in PMS PROTEL
• Ability to create quality content in the context of social media and email marketing
• Experience in planning and executing search and display advertising (Google Ads) - It will be considered as a plus
• Strong time management and analytical skills
• Excellent communication skills in English, both written and verbal
• Well-informed of market trends, including evaluating the competition’s marketing communications activity and implements change as dictated by market requirements

• Excellent opportunities for career progression
• Supportive management
• Pleasant working environment
• Competitive salary