Trenkwalder for it’s client is seeking an innovative and experienced :
Fashion Marketing Manager.
Job Purpose
The Marketing Manager will lead the full marketing agenda to take this business to the next level, considering growing competitive pressure in this category.
We need someone with passion for Fashion growth and the ability to lead, motivate and develop their team. The holder will need exceptional business acumen, strong decision-making & flexibility with proven communication skills.
- Leads the Integrated Business Planning process (IBP) for categories of responsibility: insight generation, priorities & objectives definition, supporting the Brand Marketing Plan.
- Marketing Strategy, managing a multimillion marketing budget
- Communication with influencers
- Deep knowledge of loyalty
- Consumer market research
- Research program including Category Study, Mystery Shopping, Customer satisfaction, Brand Equity research and TV campaign evaluation
- Advertising and Promotion plan, including ATL campaigns (TV, Radio, OOH, Press), Leaflets & Catalogues, In-store promotions, Promotional events and activations, etc
- Responsible for annual projections & any necessary remediation actions (i.e. promotional activities, pricing actions, innovation delivery, marketing investments etc.)
- Social Media and Digital Content Marketing strategy
- In store branding, events and POS material
- Leads and coaches a talented team to achieve individual development plans in line with business priorities